With an ever-growing suggestion box full of ideas from the team at Corgin, there were times when we had to make tough decisions - choosing one idea over another. But what guided those decisions? What provided the strategic direction and alignment we needed?

Many of us had felt the need for a clear Company Mission - something that would define what we stood for and help steer us when we reached a fork in the road.

So, after gathering countless ideas from our enthusiastic team, we asked everyone to vote on what mattered most to them - why they came to work every day.

After much sifting, grouping, and prioritising, a common theme began to emerge. A few words stood out from the multitude of ideas.

It became clear that the team was passionate about making things as easy as possible for our customers, suppliers, and colleagues alike. We wanted to work with people who were responsible - those who cared about the environment and about health and safety. And we all agreed that our ultimate goal was clean water and clean air.

Finally, we put a few options to the team and agreed unanimously on our Mission:

Making it easier for those who care about clean water and clean air

This simple yet powerful mission statement gave us the clarity we needed. It has become the foundation for strategic direction and an excellent basis for future planning, goal setting, and prioritisation.